About Me
I started freelancing straight out of high school in 2009 — sixteen years, five countries, and three industries later, the throughline hasn't changed: find whatever's broken in how a team operates or a product feels, then fix it. That's meant building tooling nobody had built before at Dealerlogix, running remote training for satellite teams in Bangalore and the Philippines at Amazon, and delivering 30+ brand identities and workshops across Latin America and the U.S. through FlowUp. I'm also finishing an architecture degree — spatial systems and interaction systems share more than people think.
My Thoughts
Notes on design, process, and whatever else is on my mind.
Read the JournalMy Work
Real projects, from problem to outcome — password-protected.
View Case StudiesWhere I've Been
The full career timeline, role by role.
See the TimelineCareer Timeline
The full history — a simple list for now, an interactive tag-filterable version is coming soon.
Technical Support Team Supervisor · Dealerlogix / Vehlo
Oct 2025 – PresentBuilt an AI-augmented staffing report from scratch and led a 380+ case backlog turnaround — see the full case study.
Client Onboarding & Config SME / Internal Systems Onboarding & Training Specialist · Dealerlogix / Vehlo
Mar 2025 – Oct 2025Rebuilt onboarding and new-hire training org-wide using Kaizen, Scrum, and LXD methodology — see the full case study.
Onboarding Specialist (Special Project) · Dealerlogix / Vehlo
Aug 2024 – Mar 2025Brought into a GM Brand OEM rollout, translating OEM data into platform parameters for new-store creation while maintaining vendor/OEM compliance; closed onboarding gaps that saved 20% of process time.
Pricing Configuration Specialist · Dealerlogix / Vehlo
Jul 2023 – Sep 2024Top KPI performer; cross-trained the Customer Service team on pricing and wrote the SOPs for the new processes.
Configuration & Customer Service Specialist · Dealerlogix / Vehlo
Oct 2019 – Jul 2023Top KPI performer; SME for Config & Sales projects.
Brand Registry Support Associate, Seller & Brand Support · Amazon
Sep 2017 – Dec 2018One of the first hires into a brand-new IP/trademark enforcement support pilot; attended VP/C-suite strategy meetings and trained remote teams in San Jose, Bangalore, and the Philippines. Earned Six Sigma Kaizen Green Belt plus USPTO, EUIPO, and Madrid Protocol certifications.
Seller & Vendor Support Specialist / Customer Service Specialist · Amazon
Sep 2016 – Sep 2017Part of the Ignite Program, upskilling in UX design research and AWS basics; top KPI performer 4 times across 10 months; helped train new hires in the Seller Support Program.
Founder & Lead Designer (independent practice, alongside the above) · FlowUp Design
Sep 2009 – Present30+ brand identities delivered across 5 countries, plus product buildouts and workshops on rapid prototyping and systems/process design. Recruited by Chromix.com's founder for game-theory-informed UX work.
Fabrication Assistant (FabLab Veritas, CINNO) · Universidad LCI Veritas
May 2015 – Sep 2016R&D in design and technology — object-oriented programming (Arduino, C), Processing Language, 3D modelling and manufacturing, and design assessment.